The Measurement of Media Reputation |
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| Author:
| Zhang, Xiaoqun |
| ISBN: | 978-1-4985-7299-6 |
| Publication Date: | Jul 2019 |
| Publisher: | Rowman & Littlefield Publishing Group, Incorporated
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| Book Format: | Hardback |
| List Price: | AUD $200.00 |
Book Description:
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This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.
This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.