The Medium and the Message Television Advertising and American Elections |
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| Author:
| Goldstein, Kenneth M.
Strach, Patricia |
| Series title: | Real Politics in America Ser. |
| ISBN: | 978-0-13-177774-3 |
| Publication Date: | Nov 2003 |
| Publisher: | Prentice Hall PTR
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| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections. For political professionals, journalists, all the players involved in federal...
More Description
This unique book uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. KEY TOPICS Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections. For political professionals, journalists, all the players involved in federal campaigns--and anyone with an interest in them.