The Myths of Creativity The Truth about How Innovative Companies and People Generate Great Ideas |
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| Author:
| Burkus, David |
| ISBN: | 978-1-118-61114-2 |
| Publication Date: | Sep 2013 |
| Publisher: | John Wiley & Sons Australia, Limited
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| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | AUD $42.95 |
Book Description:
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How to get past the most common myths about creativity to design truly innovative strategies
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few.
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few.