The New Guide to Identity How to Create and Sustain Change Through Managing Identity |
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| Author:
| Olins, Wolff |
| ISBN: | 978-1-138-40786-2 |
| Publication Date: | Jun 2017 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Hardback |
| List Price: | AUD $305.00 |
Book Description:
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This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.
This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.