The New Marketing How to Win in the Digital Age |
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| Author:
| Burgess, Cheryl
Burgess, Mark |
| ISBN: | 978-1-5264-9010-0 |
| Publication Date: | Oct 2020 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Paperback |
| List Price: | AUD $83.00 |
Book Description:
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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.