The New Multinationals Spanish Firms in a Global Context |
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| Author:
| Guillén, Mauro F.
Garcìa-Canal, Esteban |
| ISBN: | 978-0-521-51614-3 |
| Publication Date: | Sep 2010 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | AUD $89.95 |
Book Description:
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A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.