The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly |
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| Author:
| Scott, David Meerman |
| ISBN: | 978-0-470-11345-5 |
| Publication Date: | May 2007 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | AUD $32.95 |
Book Description:
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The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm.
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm.