The New Rules of Marketing and PR

How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

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Author:

Scott, David Meerman

ISBN:

978-0-470-54781-6

Publication Date:

Dec 2009

Publisher:

John Wiley & Sons, Incorporated

Book Format:

Paperback

List Price:

AUD $24.95

Book Description:

The New Rules of Marketing and PR, 2 nd Edition contains all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Book Details

Pages:	288
Detailed Subjects:	Business & Economics / E-Commerce / Digital Marketing Business & Economics / Public Relations
Physical Dimensions (W X L X H):	15.25 x 22.55 x 2.2 cm
Book Weight:	0.375 Kilograms

Author Biography

Scott, David Meerman (Author)

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound Marketing and Marketing Lessons from the Greatful Dead.

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