The New Rules of Marketing and PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly |
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| Author:
| Scott, David Meerman |
| ISBN: | 978-1-118-02698-4 |
| Publication Date: | Aug 2011 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years - creative ad copy is no longer enough.
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years - creative ad copy is no longer enough.