The Oxford Handbook of International Business Strategy |
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| Editor:
| Mellahi, Kamel
Meyer, Klaus
Narula, Rajneesh
Surdu, Irina
Verbeke, Alain |
| ISBN: | 978-0-19-886837-8 |
| Publication Date: | Jan 2021 |
| Publisher: | Oxford University Press
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| Book Format: | Hardback |
| List Price: | AUD $226.32AUD $283.00 |
Book Description:
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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.