The Perpetual Enterprise Machine Seven Keys to Corporate Renewal Through Successful Product and Process Development |
|
Author:
| Bowen, H. Kent Clark, Kim B. Holloway, Charles A. Wheelwright, Steven C. |
ISBN: | 978-0-19-508052-0 |
Publication Date: | Sep 1994 |
Publisher: | Oxford University Press, Incorporated
|
Book Format: | Hardback |
List Price: | AUD $98.14AUD $163.95 |
Book Description:
|
Describes the ways that firms can develop successful new products and processes. Examines a number of examples of successes - and failures - and derives valuable lessons for managers. Derives from a major study combining five US companies and four universities.
Describes the ways that firms can develop successful new products and processes. Examines a number of examples of successes - and failures - and derives valuable lessons for managers. Derives from a major study combining five US companies and four universities.