The Public Relations Handbook |
|
| Author:
| Theaker, Alison |
| Series title: | Media Practice Ser. |
| ISBN: | 978-0-415-42802-6 |
| Publication Date: | Dec 2007 |
| Publisher: | Routledge
|
| Book Format: | Paperback |
| List Price: | AUD $57.00 |
Book Description:
|
Fully updated and revised with new case studies, information on new technology such as WiFi and podcasting and example press releases, this third edition of The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.
Fully updated and revised with new case studies, information on new technology such as WiFi and podcasting and example press releases, this third edition of The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.