The SAGE Handbook of Marketing Theory |
|
| Editor:
| Maclaran, Pauline
Saren, Michael
Stern, Barbara
Tadajewski, Mark |
| ISBN: | 978-1-84787-505-1 |
| Publication Date: | Dec 2009 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $339.00 |
Book Description:
|
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.