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The Search

The Inside Story of How Google and Its Rivals Changed Everything

The Search( )
Author: Battelle, John
Publication Date:Dec 2005
Publisher:Nicholas Brealey Publishing
Book Format:Hardback
List Price:AUD $39.95
Book Description:

The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley...Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human...
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