The Silver Market Phenomenon Business Opportunities in an Era of Demographic Change |
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| Editor:
| Kohlbacher, Florian
Herstatt, Cornelius |
| ISBN: | 978-3-642-09457-6 |
| Publication Date: | Oct 2010 |
| Publisher: | Springer
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| Book Format: | Paperback |
| List Price: | AUD $136.95 |
Book Description:
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Here is a thorough and analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from the Japanese market as well as other selected countries.
Here is a thorough and analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from the Japanese market as well as other selected countries.