The Silver Market Phenomenon Marketing and Innovation in the Aging Society |
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| Editor:
| Kohlbacher, Florian
Herstatt, Cornelius |
| ISBN: | 978-3-642-14337-3 |
| Publication Date: | Oct 2010 |
| Publisher: | Springer
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| Book Format: | Hardback |
| List Price: | AUD $140.95 |
Book Description:
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This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from various industries and countries.
This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from various industries and countries.