The Snapshot Survey Quick, Affordable Marketing Research for Every Organization |
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| Author:
| Corder, Lloyd |
| Series title: | Kaplan Trade Ser. |
| ISBN: | 978-1-4195-0696-3 |
| Publication Date: | Feb 2006 |
| Publisher: | Kaplan Publishing
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| Book Format: | Paperback |
| List Price: | AUD $39.99 |
Book Description:
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Offers business professionals the tools and know-how to complete highly effective, custom-designed surveys quickly and easily. This book helps readers: test customer awareness, measure effectiveness of marketing programs, identify prospects, justify marketing to upper management, and find out what employees really think.
Offers business professionals the tools and know-how to complete highly effective, custom-designed surveys quickly and easily. This book helps readers: test customer awareness, measure effectiveness of marketing programs, identify prospects, justify marketing to upper management, and find out what employees really think.