The Sports Event Management and Marketing Playbook |
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| Author:
| Supovitz, Frank
Goldblatt, Joe |
| Series title: | The Wiley Event Management Ser. |
| ISBN: | 978-0-471-46007-7 |
| Publication Date: | Sep 2004 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | Contact Supplier contact
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Book Description:
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A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.