The Visionary Package |
|
| Author:
| Meyers, Herbert M.
Gerstman, Richard |
| ISBN: | 978-1-4039-0677-9 |
| Publication Date: | Oct 2004 |
| Publisher: | Palgrave Macmillan Limited
|
| Book Format: | Hardback |
| List Price: | AUD $108.95 |
Book Description:
|
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.