The Winning Message Candidate Behavior, Campaign Discourse, and Democracy |
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| Author:
| Simon, Adam F. |
| Series title: | Communication, Society and Politics Ser. |
| ISBN: | 978-0-521-80733-3 |
| Publication Date: | May 2002 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | AUD $105.95 |
Book Description:
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This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.
This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.