Tourism The Business of Travel |
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| Author:
| Cook, Roy A.
Yale, Laura J.
Marqua, Joseph J. |
| ISBN: | 978-0-13-041530-1 |
| Publication Date: | Apr 2001 |
| Publisher: | Prentice Hall PTR
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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For introductory courses in Tourism/Travel and Hospitality.
This second edition provides an accurate overview of today's tourism industry that's as interesting and multi-faceted as the field itself. Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and...
More Description
For introductory courses in Tourism/Travel and Hospitality.
This second edition provides an accurate overview of today's tourism industry that's as interesting and multi-faceted as the field itself. Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.