Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites |
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| Editor:
| Woodside, Arch G. |
| Series edited by:
| Woodside, Arch G. |
| Series title: | Advances in Culture, Tourism and Hospitality Research Ser. |
| ISBN: | 978-1-84950-900-8 |
| Publication Date: | Dec 2010 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Hardback |
| List Price: | AUD $186.00 |
Book Description:
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Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.