Transnational Marketing and Transnational Consumers |
|
| Author:
| Sirkeci, Ibrahim |
| Series title: | SpringerBriefs in Business Ser. |
| ISBN: | 978-3-642-36774-8 |
| Publication Date: | May 2013 |
| Publisher: | Springer
|
| Book Format: | Paperback |
| List Price: | AUD $111.95 |
Book Description:
|
This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing.
This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing.