Trends in International Business Critical Perspectives |
|
| Editor:
| Czinkota, Michael R.
Kotabe, Masaaki (Mike) |
| ISBN: | 978-1-57718-127-9 |
| Publication Date: | Jan 1998 |
| Publisher: | John Wiley & Sons, Limited
|
| Book Format: | Paperback |
| List Price: | AUD $53.95 |
Book Description:
|
An in-depth understanding of international business is a requirement for any player in today′s business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.
An in-depth understanding of international business is a requirement for any player in today′s business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.