True to Yourself Leading a Values-Based Business |
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| Author:
| Albion, Mark |
| Series title: | Social Venture Network Ser. |
| ISBN: | 978-1-60994-402-5 |
| Publication Date: | Jul 2006 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Ebook |
| List Price: | AUD $16.95 |
Book Description:
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How do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures--meeting payroll, battling competition, keeping customers and investors happy--are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to...
More DescriptionHow do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures--meeting payroll, battling competition, keeping customers and investors happy--are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.