Twentieth-Century Design |
|
| Author:
| Woodham, Jonathan M. |
| Series title: | Oxford History of Art Ser. |
| ISBN: | 978-0-19-284204-6 |
| Publication Date: | Jul 1997 |
| Publisher: | Oxford University Press
|
| Book Format: | Paperback |
| List Price: | AUD $38.14AUD $44.95 |
Book Description:
|
The most famous designs of the twentieth century are not those in museums, but in the marketplace - such as the Coca-Cola bottle and the McDonald's logo. Drawing on the most up-to-date scholarship, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture and explores themes such as national identity, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. In the history which emerges design is clearly seen...
More DescriptionThe most famous designs of the twentieth century are not those in museums, but in the marketplace - such as the Coca-Cola bottle and the McDonald's logo. Drawing on the most up-to-date scholarship, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture and explores themes such as national identity, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.