Unconscious Branding How Neuroscience Can Empower (and Inspire) Marketing |
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| Author:
| Van Praet, Douglas |
| ISBN: | 978-0-230-34179-1 |
| Publication Date: | Nov 2012 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Hardback |
| List Price: | AUD $39.95 |
Book Description:
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If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.