Unrelenting Innovation How to Create a Culture for Market Dominance |
|
| Author:
| Tellis, Gerard J. |
| Series title: | J-B Warren Bennis Ser. |
| ISBN: | 978-1-118-35240-3 |
| Publication Date: | Dec 2012 |
| Publisher: | John Wiley & Sons Australia, Limited
|
| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | AUD $57.95 |
Book Description:
|
The hands-on guide for fostering relentless innovation within your company
Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization′s innovativeness.
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization′s innovativeness.