Up Against the Wal-Marts How Your Business Can Prosper in the Shadow of the Retail Giants |
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| Author:
| Taylor, Don
Archer, Jeanne Smalling |
| ISBN: | 978-0-8144-7300-9 |
| Publication Date: | Sep 2005 |
| Publisher: | AMACOM
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| Book Format: | Paperback |
| List Price: | AUD $33.00 |
Book Description:
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What can you do to keep your business afloat - and thriving - when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You'll learn how to: * Attract customers, and win their loyalty throughexceptional value, in contrast to the big guys' ""low, low prices."" * Identify and hire a...
More DescriptionWhat can you do to keep your business afloat - and thriving - when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You'll learn how to: * Attract customers, and win their loyalty throughexceptional value, in contrast to the big guys' ""low, low prices."" * Identify and hire a winning staff that will know your products and customers the way no giant retailer ever could. * Convert more sales opportunities by tailoring your approach to specific customer types. * Manage your cash flow, and analyze crucial data to quickly improve your business's productivity, efficiency, and financial strength. The second edition of this essential book also gives you a huge selection of business management tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen profiles - some brand new, others fully updated since the original edition - of successful businesses across America. These companies have staked out and secured strong and profitable positions for themselves alongside the huge chain storesthat are often lethal to under-equipped, smaller operations. You probably can't work any harder than you already do, but the good news is you can work smarter. Up Against the Wal-Marts can help." "