Utility of Gains and Losses Measurement-Theoretical and Experimental Approaches |
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| Author:
| Luce, R. Duncan |
| Series title: | Scientific Psychology Ser. |
| ISBN: | 978-0-8058-3460-4 |
| Publication Date: | Dec 1999 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Psychology Press |
| Book Format: | Hardback |
| List Price: | AUD $188.00 |
Book Description:
|
This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or Should exhibit) when they make selections among alternatives and how these properties lead to numerical reprentations of those preferences.
This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or Should exhibit) when they make selections among alternatives and how these properties lead to numerical reprentations of those preferences.