Value-Based Marketing Marketing Strategies for Corporate Growth and Shareholder Value |
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| Author:
| Doyle, Peter |
| ISBN: | 978-0-470-77314-7 |
| Publication Date: | Oct 2008 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $78.95 |
Book Description:
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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.