Values-Based Service for Sustainable Business Lessons from IKEA |
|
| Author:
| Edvardsson, Bo
Enquist, Bo |
| Series title: | Routledge Studies in Management, Organizations and Society Ser. |
| ISBN: | 978-0-415-45853-5 |
| Publication Date: | Oct 2008 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | AUD $259.00 |
Book Description:
|
This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.
This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.