When MBAs Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media |
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| Author:
| Underwood, Doug |
| ISBN: | 978-0-231-08049-1 |
| Publication Date: | Nov 1995 |
| Publisher: | Columbia University Press
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| Book Format: | Paperback |
| List Price: | AUD $59.95 |
Book Description:
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An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.