Who Makes the Franchise? Essays on Fandom and Wilderness Texts in Popular Media |
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| Editor:
| Knight, Rhonda
Quist, Donald |
| ISBN: | 978-1-4766-8415-4 |
| Publication Date: | Nov 2022 |
| Publisher: | McFarland & Company, Incorporated Publishers
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| Book Format: | Paperback |
| List Price: | AUD $110.00 |
Book Description:
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Explores how fans intervene in the production of mass media. Scholars analyse the negotiations between fan desires for both novelty and familiarity that franchises must maintain in order to achieve critical and commercial success.
Explores how fans intervene in the production of mass media. Scholars analyse the negotiations between fan desires for both novelty and familiarity that franchises must maintain in order to achieve critical and commercial success.