Why Popcorn Costs So Much at the Movies And Other Pricing Puzzles |
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| Author:
| McKenzie, Richard B. |
| ISBN: | 978-0-387-76999-8 |
| Publication Date: | May 2008 |
| Publisher: | Springer
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| Imprint: | Copernicus |
| Book Format: | Hardback |
| List Price: | AUD $52.95 |
Book Description:
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This book unravels an array of pricing puzzles from the one captured in the book's title as to why so many prices end with "9". UCI economist Richard McKenzie gets across why prices matter. His book is enthralling, entertaining, and yet at a high scientific level.
This book unravels an array of pricing puzzles from the one captured in the book's title as to why so many prices end with "9". UCI economist Richard McKenzie gets across why prices matter. His book is enthralling, entertaining, and yet at a high scientific level.