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The Key Principles to Take Your Business from Ordinary to Extraordinary

Win( )
Author: Luntz, Frank I.
Publication Date:Feb 2011
Publisher:Hyperion Press
Book Format:Hardback
List Price:AUD $41.00
Book Description:

For most of the great innovators of our time, winning may have been the result of their efforts, but it rarely features in the messages they communicate to the rest of the world. Rather, they tend to focus on how their product or service can make life easier or better. Paradoxically, of course, it is precisely these communication skills that pave the way for the 'winners' of the contemporary world. Top pollster and bestselling author Frank Luntz here examines just how they do it,...
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