Winning in the Women's Health Care Marketplace A Comprehensive Plan for Health Care Strategists |
|
| Author:
| James, Genie |
| ISBN: | 978-0-7879-4444-5 |
| Publication Date: | Dec 1999 |
| Publisher: | John Wiley & Sons Australia, Limited
|
| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | AUD $145.95 |
Book Description:
|
Overwhelmingly, women are responsible for deciding how America′s health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market.
Overwhelmingly, women are responsible for deciding how America′s health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market.