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Advertising in the Age of Persuasion

Building Brand America, 1941-1961

Advertising in the Age of Persuasion( )
Author: Spring, Dawn
Publication Date:Jan 2015
Publisher:Palgrave Macmillan
Book Format:Paperback
List Price:USD $32.00
Book Description:

In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today.

Book Details
Detailed Subjects: Business & Economics / Free Enterprise & Capitalism
Reference / Consumer Guides
Business & Economics / Economics / General
Physical Dimensions (W X L X H):5.6 x 9.67 x 0.52 Inches
Book Weight:0.704 Pounds

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