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Branding the Nation

The Global Business of National Identity

Branding the Nation( )
Author: Aronczyk, Melissa
ISBN:978-0-19-975216-4
Publication Date:Sep 2013
Publisher:Oxford University Press, Incorporated
Book Format:Hardback
List Price:USD $105.00
Book Description:

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

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