Branding the Nation
The Global Business of National Identity
|Publication Date:||Sep 2013|
| Publisher:||Oxford University Press, Incorporated|
| Book Format:||Hardback|
|List Price:||USD $105.00|
| Book Description: |
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.