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Building Brands in Asia

Building Brands in Asia( )
Author: Andrews, Tim
Chew, Wilson
ISBN:978-0-415-54983-7
Publication Date:May 2017
Publisher:Routledge
Book Format:Hardback
List Price:USD $170.00
Book Description:

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.

Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business environment, Building Brands in Asiachallenges the...
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Book Details
Pages:226
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Reference / Consumer Guides
Physical Dimensions (W X L X H):6.25 x 9.25 Inches

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