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Consumer Behaviour

A European Perspective

Consumer Behaviour( )
Author: Solomon, Michael R.
Bamossy, Gary
Askegaard, Soren T.
Hogg, Margaret K.
ISBN:978-0-273-77272-9
Publication Date:Oct 2013
Publisher:Pearson Education, Limited
Book Format:Paperback
List Price:USD $122.50
Book Description:

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.

Book Details
Pages:704
Detailed Subjects: Business & Economics / International / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):7.644 x 10.374 x 0.975 Inches
Book Weight:2.829 Pounds

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