Customer Respect

Losing a parent is a traumatic event that can never be fully prepared for. Yet for this entrepreneur, his father's funeral service was at least something he was trained for, thanks to his being the current CEO of the family's funeral business.Just as that day draws to a close a letter, full of apology and a disturbing undertone of impending disaster, is placed in the young man's hands. Soon the entrepreneur discovers why his father had written such words as he is faced with the awful...
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Losing a parent is a traumatic event that can never be fully prepared for. Yet for this entrepreneur, his father's funeral service was at least something he was trained for, thanks to his being the current CEO of the family's funeral business.Just as that day draws to a close a letter, full of apology and a disturbing undertone of impending disaster, is placed in the young man's hands. Soon the entrepreneur discovers why his father had written such words as he is faced with the awful truth about the company's dire financial situation.How this traditional and safe funeral directors ends up as one of the most respected and famous celebration of life service companies is the tale this fictional business journey reveals.Sharing the lessons learnt from two particular customers; Alisha, a young women dying of Leukaemia and Daniel, a Star Trek fan with considerable business acumen, this story reveals how to turn customer respect into a business evolution that makes the life and death of all future customers better.Customer Respect is the 13th book in the Business Inspired Fast Fiction series. Written by specialist business fiction author Michelle Crowther, an entrepreneur who sees new business ideas everywhere and who until recently thought everyone else did too.BIFF Books is devoted to the entertainment, motivation and education of entrepreneurs and business owners across the world and renowned for being inspirational fiction not perfection.