Dynamics of Competitive Advantage and Consumer Perception in Social Marketing |
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| Editor:
| Kapoor, Avinash
Kulshrestha, Chinmaya |
| ISBN: | 978-1-4666-4430-4 |
| Publication Date: | Aug 2013 |
| Publisher: | IGI Global
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| Imprint: | Business Science Reference |
| Book Format: | Hardback |
| List Price: | USD $175.00USD $175.00 |
Book Description:
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Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilises a systematic approach to defining concepts, behaviours, and products for promotion and distribution. This explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment.
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilises a systematic approach to defining concepts, behaviours, and products for promotion and distribution. This explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment.