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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing( )
Editor: Kapoor, Avinash
Kulshrestha, Chinmaya
ISBN:978-1-4666-4430-4
Publication Date:Aug 2013
Publisher:IGI Global
Imprint:Business Science Reference
Book Format:Hardback
List Price:USD $175.00
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Book Details
Pages:429
Detailed Subjects: Business & Economics / Marketing / General

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