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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing( )
Editor: Kapoor, Avinash
Kulshrestha, Chinmaya
Publication Date:Aug 2013
Publisher:IGI Global
Imprint:Business Science Reference
Book Format:Hardback
List Price:USD $175.00
Book Description:

Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilises a systematic approach to defining concepts, behaviours, and products for promotion and distribution. This explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment.

Book Details
Detailed Subjects: Business & Economics / Marketing / General

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