It's Not Just PR Public Relations in Society |
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Author:
| Coombs, W. Timothy Holladay, Sherry J. |
ISBN: | 978-1-118-55404-3 |
Publication Date: | Jul 2013 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley-Blackwell |
Book Format: | Digital download |
List Price: | Contact Supplier contact
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Book Description:
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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and...
More Description
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars