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Marketing Strategy

Marketing Strategy( )
Author: Lee, Alvin
Edwards, Mark G.
ISBN:978-1-107-65130-2
Publication Date:Jul 2013
Publisher:Cambridge University Press
Book Format:Multiple copy pack
List Price:USD $127.00
Book Description:

Textbook and casebook pack which will equip students to devise, implement and monitor strategies for superior performance in the market.

Book Details
Pages:304
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / General
Physical Dimensions (W X L X H):6.786 x 9.633 x 0.741 Inches
Book Weight:1.54 Pounds

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