Marketing Strategy |
|
| Author:
| Lee, Alvin
Edwards, Mark G. |
| ISBN: | 978-1-107-65130-2 |
| Publication Date: | Jul 2013 |
| Publisher: | Cambridge University Press
|
| Book Format: | Multiple-item retail product |
| List Price: | USD $134.00 |
Book Description:
|
This pack contains both the textbook and casebook. Marketing Strategy: A Life-Cycle Approach teaches students how to devise, implement and monitor strategies for superior performance in the market. With a matching structure, Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations and to implement strategies to overcome them.
This pack contains both the textbook and casebook. Marketing Strategy: A Life-Cycle Approach teaches students how to devise, implement and monitor strategies for superior performance in the market. With a matching structure, Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations and to implement strategies to overcome them.