Neuromarketing for Dummies |
|
| Author:
| Genco, Stephen J.
Pohlmann, Andrew P.
Steidl, Peter |
| ISBN: | 978-1-118-51858-8 |
| Publication Date: | Aug 2013 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | For Dummies |
| Book Format: | Paperback |
| List Price: | USD $22.99 |
Book Description:
|
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers′ brain responses to advertising and media.
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers′ brain responses to advertising and media.