Readercentric Writing for Digital Media Theory and Practice |
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| Author:
| Hailey, David |
| Series title: | Baywood's Technical Communications Ser. |
| ISBN: | 978-0-89503-813-5 |
| Publication Date: | Feb 2014 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $195.00 |
Book Description:
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Presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (usability model), persuasion-centric (encouraging the reader to linger and be persuaded), and quality-centric (encouraging the reader to linger and learn or be entertained because of the quality of the writing).
Presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (usability model), persuasion-centric (encouraging the reader to linger and be persuaded), and quality-centric (encouraging the reader to linger and learn or be entertained because of the quality of the writing).