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Retail and Channel Marketing

Retail and Channel Marketing( )
Author: Castaldo, Sandro
Grosso, Monica
Premazzi, Katia
ISBN:978-1-78254-619-1
Publication Date:Jun 2013
Publisher:Edward Elgar Publishing, Incorporated
Book Format:Ebook
List Price:USD $128.00
Book Description:

Contents: Preface Part I: Retailing 1. The Retail Sector 2. Retail Marketing 3. Retail Innovation 4. Retail Branding Part II: Channel Management 5. Channel Design 6. Channel Marketing 7. E-tailing 8. Multi-channel Management Bibliography Glossary Index

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