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Small Business Marketing

Small Business Marketing( )
Author: Chaston, Ian
Publication Date:Sep 2013
Publisher:Palgrave Macmillan
Book Format:Paperback
List Price:USD $59.99
Book Description:

Small Business Marketing demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case studies, it provides realistic management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance profits for small businesses.

Book Details
Detailed Subjects: Business & Economics / Small Business
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.21 x 9.12 x 0.67 Inches
Book Weight:1.056 Pounds

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