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Social Media and Integrated Marketing Communication

A Rhetorical Approach

Social Media and Integrated Marketing Communication( )
Author: Persuit, Jeanne M.
Publication Date:Jul 2013
Publisher:Lexington Books
Book Format:Hardback
List Price:USD $75.00
Book Description:

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

Book Details
Detailed Subjects: Language Arts & Disciplines / Communication Studies
Computers / Web / Social Media
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.22 x 9.35 x 0.66 Inches
Book Weight:0.79 Pounds

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