Social Media and Integrated Marketing Communication A Rhetorical Approach |
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| Author:
| Persuit, Jeanne M. |
| ISBN: | 978-0-7391-7113-4 |
| Publication Date: | Jul 2013 |
| Publisher: | Lexington Books/Fortress Academic
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| Book Format: | Hardback |
| List Price: | USD $107.00 |
Book Description:
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Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.